Singapore – Open For Business

One might choose any number of places to build a business these days. After all, Thomas Friedman has gone to great detail explaining the new “flatter world.” The barriers provided by the former foes of distance and time have been all but erased by technology and vision. So, the fact is, business can be effectively conducted, for many industries, almost anywhere in the world. Before choosing a business location one should take a moment to investigate the STEEP driving forces that can cultivate or destroy the best laid plans of the most ingenious business leaders. Coming on as the tiger of the East, Singapore is building an economic powerhouse capable of providing the most fertile environment for business. It is by looking at the STEEP driving forces that one will easily recognize the advantages of business in Singapore.

Social Climate

Singapore offers a tremendous diversity for business. In Singapore one may be surprised by the intermingling of immigrants; Chinese, Malay, Indian, and European people melding into a homogenous group while maintaining some unique ties to their original culture. Identities “still remain although the bulk of Singaporeans do think of themselves as Singaporeans, regardless of race or culture. Each still bears its own unique character” (Singapore Expats, 2007). This diversity provides business a valuable resource for innovation and growth. English is widely spoken in Singapore however a more common language is “Singlish” which combines native languages with English.

Widely spoken and understood English is the primary language of business. Mandarin and Cantonese are also spoken widely. There are four major religious groups in Singapore. The most widely observed are Buddhism, Taoism, Christianity and Islam as well as a variety of lesser known faiths. Interestingly, these groups interact in a positive and interconnected way. As the groups observe their different religious festivals and holidays, the community frequently participates in the celebrations. Singapore offers much more than a diverse, yet well blended workforce.

Technical Horizons

Recognized as both a regional and world technological Mecca, Singapore has well established aerospace, electronics and telecommunications concerns. Fully connected to a reliable internet hub, Singapore is able to provide unrestricted high speed internet access. Google’s proposed trans-Pacific cable promises to further expand bandwidth and lower prices. Tremendous gains may be made by marrying the entrepreneurial spirit with the abundant supply of technological resources of Singapore. The workforce is well educated and ready for the right opportunity. With any highly sophisticated economy, technology is the nerve center and Singapore is not short on nerve. With a complex banking and stock market system in place, Singapore competes with any place on Earth. With a 92.8% literacy rate there is a sizeable and increasingly educated labor pool available for high-tech jobs. While maintaining a technical focus the Singaporean people do not ignore environmental concerns.

Environmental

With the scarcity of natural resources, Singapore administrates its natural resources with the wisdom of Solomon. With ports and airports that are among the busiest in the world, Singapore manages to protect the natural resources. In accordance with the “Green Plan” 5% of land is set aside for conservation. According to Alan Tan of the University of Singapore, Singapore is one of the Greenest cities in the world (Tan, 1998).

Perhaps the most difficult challenge for the people of Singapore and their leadership is administering the relatively small land area. This creates challenges for housing, farming, and manufacturing. Singapore’s leaders are challenged to make changes today that will handle the demands of the future.

Approximately 80% of the population lives in public housing. These apartments and flats are generally under 1,000 SF and offer the amenities of a small home. Others may opt for a private home or condominium which generally offers more spacious accommodations.

Singapore has an extensive and thorough public transportation system. In fact, for most, a car is unnecessary. The Changi airport is award winning and is among the cleanest and best connected in the region. Because of the strong enforcement of laws in Singapore, the country is well positioned to save itself from major environmental concerns. This higher environmental thinking aids not only Singaporeans but the region in general.

Economic Opportunities

Singapore provides what is perhaps the most fertile economic environment of the Pacific. Supported by large investments from both internal and external sources, Singapore operates an independent stock market that brings investment currency from around the globe. In the most recent rankings prepared by the World Bank (Economy Rankings, 2007), Singapore moved up a spot from the number 2 to number 1 trading places with New Zealand. Ranking number 1 for the ease of doing business, employing workers, and starting a business, clearly, Singapore is a special place for business. Ranking 2nd in; paying taxes, protecting investors, and closing a business, Singapore is working to not only create a special environment for business but also in making it easy to start a business. Unlike other lesser known business havens, Singapore also supports the interests of those who choose to do business with Singaporean companies.

Holding the number 4 ranking for protecting investors and number 7 for obtaining credit, Singapore protects investors while freeing up the availability of credit needed for business growth. This is a far sighted practice for a growing economy. While some countries make licensing a business more challenging than opening one, Singapore ranks number 5 for the ease in which one may handle licensing. With GDP growth rates in excess of 7%, entrepreneurs can get their business open and licensed for business much more easily than many other locations. Trading extensively with; China, The United States, Australian, India and Europe the opportunities are vast for those calling Singapore home. Companies like; Keppel, SembCorp Industries, and United Overseas Bank have all found fertile soil in Singapore to gain admission into the coveted Forbe’s 2000. One may ask how the government of Singapore has been able to develop a relatively small island with minimal natural resources into an economic powerhouse. The answer, at least in part has been the superior management and dedication to honesty demonstrated by Singapore’s leaders.

Political Forces

In an area where political corruption is as common as rice at supper time, Singapore stands out as a bastion of honesty and integrity. Like the Vatican, Singapore is a city-state where corruption would spread like a wildfire yet is kept at bay with honest leadership. One key to the success of the government has been the establishment of laws to prevent things like, pornography, corruption and social decay. Long recognized as a clean city, the city leadership intends to keep it that way. Laws and penalties are posted to remind citizens and visitors alike of their importance. Particularly strong penalties are imposed for violations like jay-walking and littering. Bring drugs or arms into the region and one is likely to pay the ultimate penalty of death.

Perhaps the seriousness that the Singaporeans apply to the legal system is what has kept the crime rate lower than other industrialized countries according to the Central Intelligence Agency’s World Fact book (Singapore, 2007). Originally a British port-of-call, modern Singapore is a thriving and independent republic. On December 22, 1965 Singapore became an independent state recognized by the League of Nations. The government established a parliamentary democracy which is led by a Prime Minister and President. Singapore has exceeded the vision of its Colonial roots. Pressing to become the leader of Asia’s financial operations and an example of good governance, Singapore offers pride to the older generation that helped build the country and hope to future generations.

Final Thoughts

As mentioned earlier, the world is fast becoming closer and more interconnected. Singapore offers a rich and fertile environment to plant and grow a business. With a free market economy that is growing faster than many in the region, Singapore is open for business. High marks in every category measured by the World Bank should provide skeptics the confidence to consider Singapore strongly when planning a relocation or startup. Safe, secure, and educated, Singapore provides the opportunities for the bright entrepreneur to succeed.

The forces that drive economies are all working favorably in Singapore. STEEP driving forces offer nothing but positive signs and encouragement for those looking for a business location. Yet, as always, one should visit the site and check with local authorities before diving in. Singapore makes this process easy as well by visiting http://www.contactsingapore.org.

Having the It Factor in Your Network Marketing Business

What is the It factor and do you know what it is?

Well, to put it to you in just two simple words. It is charm and charisma. Charm and charisma goes a very long way in network marketing. Not just in dealing with business but also friendships, love and family.

When you possess these not seemingly major key components, you could be missing out on having things go your way with extreme favor in your dealings with people in everyday life.

Most people will tell you when you think of charisma you think the charm is pretty much the same thing hand in hand. Most people think of charisma as some sort of majestic golden mystical spell that you can place on one. Haven’t you ever heard of the term “I’m gonna charm their socks off” sounds crazy right? But yet true.

This is definitely not a quality that you have to be born with, there are schools that will teach you how to have charm. They even used to go by the name of charm school or better known today as the school for proper etiquette. These schools used to be very exclusive only for the wealthy and privileged they go as far back as the colonial times and European countries.

The way I see it you don’t have to go to school for charm or charisma to stop for a moment and take a look around at life. You ever notice that happy people hang out with happy people. You attract what you are. Give it a try appreciate life, and you’ll begin to see how the universe will start to tip in your favor.

Keep a smile on your face and watch how people will start to smile back at you and you will turn into a magnet of the sudden. Before you know it you have people latching onto you like a tractor beam. You will have people wanting to connect with you and follow you keeping up with every move that you make.

Believe it or not, there are people out there that crowds you because they like the way you make them feel it’s an aura that you possess is so strong. It’s spewing out of your pores, and people around you can’t get enough of it.

In the world of network marketing, you always hear people use the term attraction marketing. But you don’t hear too many people mention what makes there marketing attractive. Simply put, it’s their charm and charisma. It’s having the charismatic attitude. You have to become it and learn to utilize that charismatic attic marketer that is inside of you. All you need is the key to unlock the door.

There are some gifts that already placed inside of you from your birth.

But my have to be discovered. There is some gifts that are achieved by studying to show yourself approved, henceforth in return you have gained new wisdom and knowledge. And this is something that should be shared with others.

You always find your best marketers out there that are always giving. Train yourself to have the mindset of being the giver and not to take her, the lender and not the borrower. You’re most definitely guarantee to go further within your business endeavors that you pursue.

The one thing people care of her seem to get enough of his leadership. Everyone in life doesn’t want to leave. They rather have someone else do it while they sit back and just go for the ride leader is all about taking risk and going for the gusto and you’ll always find that most of your leaders have charisma and charm. Being a dictator won’t get you anywhere in anything you do in life.

Here are some tips to keep in mind that has helped me along the way.

1. Love life.
2. Share your wisdom.
3. Empower positivity in people.
4. Expect the best from people.

If you implement some of these virtues as a part of your life. You will see how it’s start’s to transform you as an entrepreneur within the marketing industry. And before you know it you will start to separate yourself from the rest of the pack.

You’ll be quite surprised how things will start to quickly turn around for you, and your marketing through networking with others.

When I joined my first MLM marketing company, it wasn’t all about the compensation plan and what the company had to offer. At first. It was how my sponsor came across to me with his charm and charisma. Having presented great moral characteristics all while maintaining a smile.

And that same energy extended throughout the rest of his team and all I knew was that whatever he was selling.

I didn’t care I want to be a part of a team that exemplified that kind of energy that permeated the room.

In the career that I’m involved in dealing with network marketing charisma and charm is a definite must with those two characteristics being possessed, in my repertoire.

It is what held me to be the leader that I am today, but not just that it has empowered me to learn how to empower others with wisdom and knowledge to be a leader themselves.

And I always tell my other fellow marketers that are up-and-coming to do just the same creating that positive chain reaction force with a gift that will always keep on giving.

And that’s priceless.

European Company Formation – The Right Company Formation Team Makes All The Difference

Business owners tend to start looking into company formation in Europe after successfully running one or more businesses. Through the day-in, day-out grind of handling their company, they meet other businessmen and women that extol the many virtues European company formation offer. Very few rookie business owners attempt this the first time out, and that means that those looking to branch out and establish a presence in Europe are business savvy already. It could also mean they are sick and tired of paying exorbitant fees, penalties and taxes with money they have busted their rump to make. The U.S. is probably one of the most costly countries to incorporate a business, and this logically tends to get business owners small and large alike looking for better legal answers.

Whether starting a brand new corporation, moving a company that has already been running for several years, or just developing a “virtual office” in Europe, the benefits are many, but the licensing requirements differ from country to country. So you as the concerned business owner trying to decide which country will best suit the needs of your European L.L.C or offshore trust has a lot to consider. That is why it is absolutely crucial for you to deal with a Company Formation Professional that has access to trained lawyers and business contacts in each of the European countries designated for its business speciality.

Some European countries are better as tax havens, but require operations to be running for a required period of time, and some are more friendly to established companies than start-ups. Do you know which is the best for your company’s bottom line and your peace of mind, should you ever undergo a fiduciary audit? A proven leader in the field of international business law and tax lawyers local to the country you incorporate in have that specific knowledge. Many company formation specialists can even handle telephone and mail forwarding. Your customers dial an international number and your office extension in your United States office building rings. They send mail to a European address and it reaches you, with return mail then rerouted and processed to show your address in France or Spain. These are just a few of the elementary jobs a trained and seasoned European company formation specialist can offer.

You have worked hard all your life to create this amazing business you have. Why let it get eaten up by harsh tax rates and crooked regulators? You have the ability with a simple phone call to ask any and every question you have, and get a better picture of just what is involved to give you the European business solution that fits your business best. An ethical company formation firm will always give you a free consultation, and can be counted on for the highest level of discretion where your affairs are concerned. Don’t waste another day, pick up the phone and dial Open A European Company today, and rest easy tonight.

Get Paid For Listening – The Power of Communication in Business – A Story

Recently, a friend recited to me a beautiful story. A Story richer in meaning then most I have read or heard. It is a story of a girl, her father and a certain old man. In retrospect, the moral of the story could probably be the source of the wisdom that saved Toyota, the world’s largest automobile manufacturer, when it recently faced its biggest threat yet….a sticky accelerator.

Effective communication entails good listening: A story

There was a girl, who like it is the case with most daughters, held a special place in her father’s life. Naturally so, they spent a lot of time together. The father of the girl being a good parent, always took effort to make time spent with his daughter as wholesome as he could.

Since the girl was not yet at that age where awkward conversations on her menstrual flows would have dominated the conversations, her father chose to use the long periods of time they spent together, to pass on lessons that he considered to have held him in good stead through out his life.

The lesson on the art of communicating

Among many other things, the girl’s father chose to stress to his daughter, the art of listening.

So it came to be that the little girl acquired extraordinary listening skills. Even at an early age, her friends would frequently marvel at how she could clearly remember conversations that they had ages ago. The little girl got so good at listening, that she could effortlessly recite both past and present conversations with an exactness that was astounding as it was envious.

What was the point of all this listening?

It happened that an old man, lived next door to the girl and her father. Every morning, the old man and the girl’s father would converse over the short picket fence that the two shared for hours on end. This ritual had been an event that doted the entire existence of the little girl. As a consequence of its routine nature, it had become hardly noticeable to the girl. In fact, if you were to ask her, the conversations mattered little to her. To our little listener, all that was just mundane adult talk.

As the girl grew up, she became better at her unique gift, it soon caught the attention of her teachers, strangers and inevitably her father. The girl, on her part, saw no better use for her gift in listening, save for it being a means by which she could amuse friends and foes alike. To her, it was just another thing.

However, her father had other plans. He decided to task the girl further. After making it known to her how much she had made him proud, he asked one more thing of her: To start listening to what the old man said.

The father also made it a point to make it clear to his daughter that the task would only be completed when she knew what those morning conversations were all about.

In doing this, he (the father) explained to her (the girl) that he appreciated how much she could remember and subsequently recite, but he still required more from her. For her to accomplish this extra bit, all she had to do was to listen to the old man.

The moral of story

Time passed and the girl indulged herself in her new task. Finally, after a while, her father came to her and asked her if she had found out what it is that the conversations the he and the old man usually had were about.

Instead of the usual recital the girl would have normally performed, she had this to say, “The old man talks of many things. Most, are about his many the many regrets of his life.”

At this juncture, father looked at his daughter and had equally fewer words, ” Now go forth my daughter and listen to the birds, listen to rocks…..listen to the universe.”

Role of communication in Business and the workplace

Communication serves as a medium upon which business transactions occur. It enables market needs to be assessed, products to be subsequently developed, distributed & marketed and disputes arising from business transactions to be settled. The sum product of which is that communication is the paper upon which business deals are struck.

In today’s globalized economy, communication is of particular importance. This is principally because companies increasingly need to understand new clients and work in cultural environments that different from those in their home countries.

Quite often, cultural and language differences come in the way of communication. For example, a common expression like a smile may be easily mis-interpreted in some parts of the world. While it is commonplace to think of a smile as a sign of happiness, in most African cultures, a smile may be an indication of embarrassment. This is especially so if the person smiling appears recoiled, facing the ground or perspires in otherwise ambient conditions.When a similar breakdown in communication occurs in the workplace, the concerned organization faces the danger of failing to meet its objectives.

On a lighter note it is said that in earlier times, exposure of the teeth, as as one does when smiling, indicated aggressiveness; a fact that early explorers realized too late on encountering indigenous tribes.

Eye contact is another example, while eye contact is desirable in American culture; in Japan, insisting on eye contact may be seen by the other party as impolite and deemed an intrusion of personal space.

On Communication courses: Effective Communication is best learned when both taught and experienced

The importance of effective Communication in business is stressed in many of the lecture rooms where future CEO s, CFO s, MD s and Company Presidents are nurtured. Communication studies is also an integral part of MBA courses and is also offered as a stand alone course in many business schools, colleges and universities.

On the other hand, it is an open secret that Business coaching, the in vogue phenomenon in Small & Medium Enterprises development, is entirely dependent on good communication.

The signs could not have been anymore obvious, this apparent “obsession” with communication in the spheres of business training, highlights the axle- rod- like kind of importance of communication in any form of business including even Online trading portals.

Now that we have appreciated the gravity of this issue, I will not turn this article into another rant or attempt make it some pathetic semblance of a classroom; but in keeping in with the manner of my start, I will profile, regurgitate and contextualize the thoughts of more esteemed individuals. The thoughts of leaders drawn from across the board who at some point cared to speak on this diverse and critical subject.

My wisdom for this unusual approach, stems from recognition that the situation at hand is far from the expected. In spite of the range of communication theories developed in the recent past, effective communication still remains an elusive condition. A condition, that we have seen to be an absolute must for starting, growing and succeeding in business.

This approach should not be seen as a mockery of formal training regimes, as it in essence heavily borrows from such tried and tested programs. In addition, it is my view that communication theories dispensed in business schools and in training workshops (aimed at developing human resource), offer the student the added advantage of acquisition of a deeper understanding of the subject area. This deeper understanding, equips learners with more flexible communication and interpersonal skills.

However, it is of note that most of these training opportunities are offered at a premium. This makes them largely inaccessible to most would be entrepreneurs and business owners.

Communication Etiquette

Q:What is communication etiquette?

As a matter of necessity rather than a form reprieve; entrepreneurs can utilize simple, easily understood and accessible tools to improve their communication skills. An area where improvements can be made in order to ensure profitability in business is communication etiquette. The key in understanding etiquette lies in understanding what effective communication entails. Viewing it in this light, any behavior or act that stands in the way of communication is then considered to be uncouth. To enable us put this in perspective, we need to consider the words of a man who is acclaimed for his prowess in the trade of communication. Irish literary Critic, Playwright and Essayist- George Bernard Shaw. I

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw- Winner of the 1925 Nobel Prize for Literature, image via Wikipedia

A: George Bernard Shaw’s articulations enable us to crystallize the “Etiquette” in business communication into four guiding self- explanatory principles that must be considered when communicating:

* What is being communicated i.e the Message.

* When to say it i.e the Time.

* How to say i.e the Form of communication medium.

* Whom to say it to i.e characterization of the Recipient.

The what, the when, the how and the whom-so to say are the guiding beacons that should be sought by any business owner groping in the darkness of ineffective communication.

Practising these four principles entails being a good listener.

Why good listening equals success in business

According a theory fronted by a scholar in the field of communications, Hayakawa, the quality of communication is directly influenced by the quality of listening. The listening referred to here involves more than simply hearing the sounds of words and maintaining a polite silence while at it, or the perfect recital of words like the girl in the story above did. It involves actively pursuing the meanings intended by the conveyor of the message, with the sole aim of attempting to interpret the message from the perspective of the conveyor of the message (refer to story end).

An apt allegory for this would be found in the common saying ” to wear someone else shoes ” only that this time you would have to walk in them as elaborated in Hayakawa’s description of what listening should entail below:

” Listening means trying to see the problem the way the speaker sees it – which
means not sympathy, which is feeling for him, but empathy, which is experiencing
with him. Listening requires entering actively and imaginatively into the other
fellow’s situation and trying to understand a frame of reference (life experiences)
different from your own.”

This approach to listening is rooted in the premise that a word may hold different means to different people in lieu of their life different life experiences. A common example cited to illustrate the power this knowledge holds in conducting business is the hilarious fiasco that the entry of a leading European confectionery company into American markets turned into. The company had chosen the unfortunate name- “Zit” which in American urban language refers to a pimple, the kind that troubles teenagers.

Here, the company failed to listen and thus failed its first hurdle. This is because communication in business begins at the point when the business is christened. By failing to listen by considering the different life experiences of this new market (American Market), the company did not consider the what, when, how and whom principles mentioned above. The result was catastrophic to say the least, a confectionery company ended up sending out the wrong message to the market- that of a quirky dermatological condition instead of the joy that confectioneries are associated with.

How then can an entrepreneur learn to listen thus improve communication between him/her and his business contacts?

Tip One: Be aware of cultural differences to effectively communicate in business

How?

-Recognize that the conveyor of the message holds different perspectives and belief systems from your own.
-Avoid making rush conclusions based on your own spontaneous perceptions and prejudices.

Tip Two: To achieve success in your business by employing effective communication-Empathize

How?

-Make a point of seeking the meaning as it is to the conveyor.
-Ignore your own belief systems and step into the shoes of the speaker and wear their lenses.
-Tactfully ask clarifying questions and avoid being obnoxious while at it.
-Sputter the conversation with periods where you, in subtle ways, repeat (just like the girl in the story) what the conveyor of the message has already communicated. This should always be inter- mixed with seeking clarification from the second party on whether they agree with your interpretation of the matter.

Tip Three: Have Courage: Learn from “Courage the Cowardly Dog”

To summarize it all, the words of one of the world’s most famous leaders- Britain’s wartime prime minister, Winston Churchill

“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”

Fans of this cartoon network show, know “courage” well. If you don’t this is an opportunity to practice what we have already considered to entail good communication. Get your son/daughter, younger brother/sister, younger niece/ nephew, basically anyone who you know watches the show including adult acquaintances and listen as they introduce you to courage.

All the same, Courage is a complex, anxious and freaky looking dog character who lives with his master Eustace and his master’s wife Muriel in a desolated farm house. Their home is frequently stalked by danger which comes in the form of various devious characters and beasts possessing eerie powers.

Courage despite being a rather cowardly dog, quite often saves his masters from demise. Somehow, he is the only member of the family who is knowledgeable of the haunted nature of their house. He’s unable to talk (remember he is a Dog!) and is easily startled, but he always manages to overcome these handicaps and warn, sometimes ferry his masters to safety whenever the unwelcome visitors drop by.

Likewise, in learning to communicate well, and also to provide a platform for tips 1 & 2 to apply, courage on the part of the listener (entrepreneur?, Business owner?) is important. This is because according to some schools of thought, the listener Hayakawa’s model is in danger of being influenced by the belief systems of the conveyor of the message. This influence becomes negative when it erodes gains that the listener had earlier made as the individual may lose their own principles (that they have developed over many years).

Tip Four:Understanding body language to effectively communicate and boost your business

How?

– Consider the SOFTEN approach.

“Use non-verbal communication to SOFTEN the hard-line position of others: S = Smile, O = Open Posture, F = Forward Lean, T = Touch, E = Eye Contact, N = Nod.”
Anonymous

As a norm borne out of routine, most entrepreneurs are like the general populace, are one tracked. This means that they recognize, interpret and utilize only one form of communication- verbal communication. This is because most people fail to visually recognize an accompanying form of language; the language of body language, a form of non – verbal communication.

Personal space, pacing, position, posture, para-language, facial expression, gesture, touch, locomotion, eye contact, adornment, context and physiological responses like sweating and flushing of the cheeks, are some of the different categories of non- verbal communication.

All these forms of non verbal communication are vital tools to the discerning business owner. How? You might ask. Hopefully thoughtful consideration the following examples of everyday business scenarios might help,

Scenario 1: When making that deal, How shifty are the eyes of the the other party?

Scenario 2: When hiring that much needed labor,how much of eye contact occurs?

While you ponder on the possible subtle messages that can be picked by carefully analyzing the body language of the second parties in the scenarios above, it should be noted that body language is a constellation of symbols. These symbols only communicate (bear meaning, when collectively viewed rather than when they are analyzed in isolation, just like as it is the case with verbal forms of communication. The bottom-line is that any particular body gesture should be interpreted in the context of the whole. This is because any one particular gesture may have many meanings and can thus be easily mis-interpreted when analyzed singularly.

Tip Five: Join the band wagon- Neuro Linguistic programing (NLP), the new front in Communication

You have probably heard of Derren Brown, a famous television host, illusionist and entertainer, who is among the range of celebrities that front, utilize and nature this pragmatic form of thinking. It has even been claimed in some circles that the allure of one of Tv’s favorite babes- Marylin Monroe comes down to NLP.

what is Neuro-linguistic programming (NLP)?

Neuro linguistic programming explains the interaction of human perception organs (the Neurological system e.g brain, nerves, eyes, ears), language (and societal norms) and belief systems ( social rules which represent the programming aspect). NLP explains how these factors collude to construct reality for any given individual.
To illustrate this further, it is worth considering the description of the tenets of NLP by one of the pioneers of this field Richard Bandler

“You want to become competent at whatever you do. That does not mean to get phobics, who shake in their boots while their blood pressure blows through the roof, to believe,”This is not fear.”

The object is to get them to stay calm and alert, and to stay in their own lane, and to drive across the bridge, which remains standing.
Ask yourself; “Can we build better?” To build those things we have to be able to suspend whatever belief system we already have. Keep it out of the way…

Those things get very, very personal. We’re talking about basic beliefs regarding human capability. Here’s the only truth about that. Nobody knows.”

This statement by Richard Bandler encompasses the original constructs of NLP. It urges individuals to be aware of the interactions between their Neurological system, language and societal programming in order to fully understand their own perceptions of things i.e their reality.

In NLP it is believed that by understanding these interactions, individuals can be able to alter one of the course of how they behave when they encounter a given stimulus. It therefore gives individuals the ability to control their natural spontaneous response to challenging situations and chose to behave in a manner that is more appropriate and beneficial.

For instance, public speaking posses an insurmountable challenge to many. Palpitations, drenching perspiration and un-explained tacyponea are all common observe-ables in most individuals when asked to address a public platform. The triggering event for the un-wanted chain of events (sweating, palpitations etc) in this case is easily identifiable as public speaking! From this point then it becomes possible to avert it by reconstructing our reality as far as public speaking is concerned and stop perceiving it as a noxious situation but as an opportunity.

That may sound a little confusing but the scope of NLP is beyond this article but numerous sources of information on the subject can be readily available on the Internet such as the Derren Brown videos on You Tube. It is worth checking them out as NLP. This is more so when you consider that NLP was developed as an attempt at finding ways in which individuals can become more successful by studying and learning from the lives of highly successful individuals.

Developed in 1970 America, NLP has been in use since then and based on scores of evidence, has been shown to be an accurate body of knowledge. Recently, Individuals and business leaders have begun taking courses on mastering the stipulations of NLP and subsequently utilizing them for a range of needs.

For instance, NLP has been found to be of much relevance in the communication studies, scholars like Dimmick have identified the importance of the prepositions that NLP in communicating. This is because it has been shown to enable the user understand reality as it is to the conveyor of the message. This as we have already seen, enables good listening and communication.

Using Effective Communication In Advertising your Business

One of the pillars of effective advertising is the pristine application of the concept of anchoring. Anchoring is a concept grounded in NLP, it involves persuasion of individuals into performing an action of your own interest, by exploiting a person’s prior experience of an event/ symbol (such as the use of images and other audio- visual media recognizable to a particular market to trigger the market into the action that the seller desires).

For instance, colors hold symbolic meanings; green usually denotes the earth, nature, life, environmental conservation and more recently green energy. A product aiming to appeal to environmentally conscious individuals may opt to have green as the color of its packaging. This may also explain why green is the colour a commonly used for the recycling logos found on the packages of many household items.

Another common use of anchoring in advertising is using catchy phrases that bear certain meaning to people of a given cultural identity to sell a product. An example that easily comes to mind is the phrase “catch a big Mac” used in advertising burgers of a leading fast food franchise.

Effective Communication: The case of the Toyota Car Recall

Recently, the world’s largest car manufacturer had to perform a recall on several of its popular brands following worldwide reports of a defective acceleration pedal that posed a hazard to its customers. It should be noted that in business, the possibility of product recall is always real even in settings where quality control measures are well organized and high manufacturing standards are adhered to. This should awake us to the fact that the Toyota situation is in no way unique to Toyota.

According to a report published in 2003 by the British Retail Consortium, these events (product recalls)usually occur without warning and in occurring, they present serious challenges to the reputation of a company and its brand. This puts the future profits of the company at risk as the brand as elementary business informs us that a brand is the primary way via which companies communicate with their focus markets.

According to the same British Retail Consortium report, communication is central in handling a product recall. The step critical in ensuring a successful product recall process is the setting up of an information management system. This system should be easily accessible even from remote locations. The information system should enable fast gathering of crucial information such as serial numbers, make, batch numbers and the distribution area of the defective product.

The response team during a product recall, should be furnished with proper channels of communication to ensure smooth running of the process. A good information management system also enables the affected company to control the information accessible to the public. This allows the company room to minimize damage to its brand and other prevent the effects spilling over to unaffected products that they it could also be producing.

A good information management system enables tracing of products. Product tracing in a recall, starts with investigating the origin of the raw materials used in manufacturing the product through its distribution chain and ending at its consumption.

Toyota managed to emerge from this fall back as testified by their recently released financial results which showed a strong run emanating into a profit of 2billion US dollars; an amount similar to what the recall process had cost the corporation whose home is in Detroit’s sister city in Japan- Toyota. On top of this, Toyota suffered a 16million US dollar fine for poor management of one aspect of communication. Despite its efforts, including its president Toyoda’s tearful defense of his company in front of a senate committee, Toyota still stood guilty for failing to suffice regulatory authorities with information of a possible break in its quality chain leading to deaths in America. Such, is the cost of mis-communication.

How is this helpful to a small business owner?

Product recalls have been used here as a marker for the range of draw backs that a company can suffer during operations. Entrepreneurs can pick this example and extrapolate its lessons whenever their company has to resolve a dispute with a customer, supplier and even regulatory body.

Online Business is the business of effectiveness in communication

In the words of the entrepreneur turned mogul, world icon, role model, philanthropist and self- confessed nerd turned “most popular kid in the playground”; the world’s most successful entrepreneur- Bill Gates:

“I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user”………

“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”

Online Content producers can utilize communication skills in increasing their audience and subsequently their revenue from traffic tied portals like Google AdSense and yahoo ads. Those attached to Online publishing portals (where freelancers, bloggers and Online writers find a home to write while earning money) like Triond, Bukisa, e- How articles, Helium and Obuolo should consider mastering communicating online as it at the heart of their trade. In similar fashion to the instances discussed earlier, their success in the cyberspace and resoluteness of their brand in the crowded blogosphere is dependent on how well the master communication.

SEO is communicating with search engines

It may surprise many that the much talked about Search Engine Optimization techniques are nothing more than ways in which Online publishers can communicate effectively with search engines.

The other popular technique employed in Online business to increase site traffic, the sharing of articles on social networking platforms like Stumble Upon, Facebook and Digg; rely on quality communication between members of those social networks, Internet users and providers of Online goods and products.

Mao Tse-tung on listening and communicating:

In wrapping up this rather lengthy subject it is worth musing on the words of the founding father of modern China Mao Tse-tung:

“We should never pretend to know what we don’t know, we should not feel ashamed to ask and learn from people below, and we should listen carefully to the views of the cadres at the lowest levels. Be a pupil before you become a teacher; learn from the cadres at the lower levels before you issue orders.”
-Mao Tse-tung